In a significant move set to reshape the real estate landscape, Zillow and Realtor.com have announced a collaboration to share Zillow Preview listing data across both platforms. This partnership aims to enhance transparency and provide buyers with broader access to early-stage property information, starting this summer.
Key Takeaways
- Zillow Preview listings will soon be accessible on Realtor.com.
- The collaboration emphasizes increased transparency and seller exposure.
- Both companies are committed to ensuring buyers have visibility into all available properties.
Expanding Listing Reach
Zillow and Realtor.com, a platform operated by the National Association of REALTORS®, are joining forces to make Zillow Preview listings available on Realtor.com. This initiative is driven by a shared belief that the real estate market functions best when all buyers have access to the same information, without hidden or restricted data.
Zillow CEO Jeremy Wacksman stated that the collaboration aligns with Zillow’s core principle of "nothing hidden, nothing reserved for a select few." He emphasized that the partnership will not only expand the reach of listings but also create "true seller choice" and establish a new industry standard for transparency.
Commitment to an Open Marketplace
Damian Eales, CEO of Realtor.com, echoed this sentiment, highlighting the platform’s 30-year commitment to an open marketplace that ensures sellers receive ubiquitous promotion and buyers can find any home. He noted that while Realtor.com prefers all listings, including early marketing ones, to flow through the Multiple Listing Service (MLS) for maximum audience benefit, the company has a responsibility to display listings broadly where MLSs may not yet offer a "Coming Soon" status or where brokers opt for direct syndication.
Zillow Preview’s Growth
Zillow Preview has seen substantial growth, recently surpassing 60 brokerage partners. This early listing option is currently available in all states except New York, where the local MLS is reportedly developing its own tailored offering.