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Texas Family Office Acquires Prime El Cajon Retail Center for $31.5 Million

June 7, 2026
El Cajon retail center exterior with storefronts and parking lot.
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A prominent Texas-based family office has acquired The Shops at Parkway Plaza, a 122,484-square-foot grocery-anchored retail center in El Cajon, California, for $31.5 million. The transaction, facilitated by JLL Capital Markets, highlights the continued strong demand for well-located, daily needs-oriented retail properties.

Key Takeaways

  • A Texas family office purchased The Shops at Parkway Plaza for $31.5 million.
  • The 122,484-square-foot retail center is anchored by a grocery store and features a strong national tenant roster.
  • The property is strategically located in East County San Diego, adjacent to a regional mall.

Strategic Acquisition in East County San Diego

The Shops at Parkway Plaza, situated at 149 Fletcher Pkwy, benefits from its prime location in El Cajon, a key area within East County San Diego. The center’s adjacency to the Parkway Plaza Mall, a significant regional shopping destination, further enhances its visibility and accessibility.

A Strong Tenant Mix Drives Value

The retail center boasts an impressive roster of investment-grade national tenants, including popular brands such as Best Buy, HomeGoods, Aldi, Texas Roadhouse, and Applebee’s. This diverse mix of retailers ensures consistent foot traffic and caters to the daily needs of the surrounding community, making it an attractive asset for investors.

Investor Confidence in Grocery-Anchored Retail

Daniel Tyner, managing director at JLL Capital Markets, noted the robust performance of grocery-anchored neighborhood retail. "Grocery-anchored neighborhood retail continues to perform extremely well and demand strong activity across multiple investor profiles," Tyner stated. "Parkway Plaza offered investors a great opportunity to acquire a well-performing daily needs center with NOI growth potential."

JLL Capital Markets’ Investment Sales and Advisory team, led by Tyner along with senior managing directors Geoff Tranchina and Gleb Lvovich, represented the private seller in this significant transaction. The sale underscores the enduring appeal of essential retail assets in well-established markets.

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