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Luxury Real Estate

Shell Bay’s Luxury Residential Tower Tops Off, Signaling New Era for South Florida Living

March 8, 2026
Luxury residential tower tops off in South Florida.
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Witkoff Group and PPG Development have reached a significant construction milestone, topping off the 20-story "The Residences at Shell Bay." This premier condominium tower, designed by Kobi Karp, is a key component of the expansive 150-acre Shell Bay private club and residential community. The project is slated for completion in 2027 and is poised to redefine luxury living in the Miami region.

Key Takeaways

  • The 20-story "The Residences at Shell Bay" has officially topped off, marking a major construction achievement.
  • The development is part of a 150-acre private enclave featuring a Greg Norman golf course, Grand Slam tennis courts, and a private marina.
  • Completion is anticipated in 2027, with residences offering views of the Intracoastal Waterway and the golf course.
  • The project has secured a $273 million construction loan and has reported over $100 million in sales.

A New Standard in Luxury Living

Witkoff Group and PPG Development celebrated a major milestone with the topping off of "The Residences at Shell Bay." This 20-story condominium tower is the centerpiece of the ambitious 150-acre Shell Bay community, which boasts a Greg Norman-designed championship golf course, all four Grand Slam tennis surfaces, a private marina, and world-class wellness and dining facilities, all serviced by Auberge Collection.

Alex Witkoff, CEO of Witkoff, emphasized the unique nature of Shell Bay, stating, "What weโ€™ve created at Shell Bay simply does not exist anywhere else in South Florida." He highlighted the difficulty of replicating such an offering, positioning Shell Bay as the definitive destination for luxury living in the Miami area.

Unprecedented Amenities and Design

With completion scheduled for 2027, "The Residences at Shell Bay" will offer 108 spacious private residences. These homes are designed to provide unparalleled views of the Intracoastal Waterway, the championship golf course, and meticulously designed gardens. The project has recently secured a $273 million construction loan from J.P. Morgan and BDT & MSD Partners, underscoring its financial strength and forward momentum.

Ari Pearl, Founder and CEO of PPG Development, noted the limited opportunities for residents to live within such an expansive private club. "Completing vertical construction is a significant step toward bringing that vision to market," Pearl commented.

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The architecture, by Kobi Karp Architects, features one- to four-bedroom homes with generous floor plans and wraparound terraces. Interiors by AvroKO aim for a refined yet relaxed aesthetic, blending bespoke detailing with sophisticated livability. The development is exclusively handled by Douglas Elliman Development Marketing, with prices starting at $2 million.

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