A major hospitality development is coming to Austin, replacing the current Smash ATX site with a massive 30-story dual-branded hotel. The project, a collaboration between Peachtree and Merritt Development, will feature both Embassy Suites and Tempo by Hilton brands, offering nearly 500 rooms and extensive amenities to the downtown area.
Key takeaways
- The project will feature 480 rooms split between Embassy Suites and Tempo by Hilton.
- The development is estimated to cost over $250 million.
- Completion is anticipated by the first quarter of 2029.
- The site will include a rooftop bar and significant meeting space.
Project overview
The upcoming development represents a significant shift for the downtown Austin landscape. By replacing the existing Smash ATX establishment, the new tower aims to address the growing demand for premium lodging in the city center. The partnership between Peachtree and Merritt Development brings together significant expertise to deliver a high-capacity hospitality hub that caters to both business and leisure travelers.
Amenities and design
Designed by TDLR Group, the 30-story structure is set to be a focal point of the area. The hotel will provide 7,700 square feet of flexible meeting space, making it a prime destination for corporate events and conferences. Additionally, a prominent national restaurant operator is slated to occupy 10,000 square feet across the first and second floors, complemented by a sophisticated rooftop bar and lounge that will offer elevated views of the city.
Timeline and development
With an estimated development cost exceeding $250 million, the project is a major investment in the local economy. Construction is currently underway to prepare the site for the massive tower. Stakeholders expect the project to reach completion in the first quarter of 2029, marking a significant addition to Austin’s rapidly evolving skyline.