The Keyes Company plans to move its 70-agent Sarasota team into Catalist Realty’s historic cottage office after acquiring the firm. Catalist will continue operating as The Catalist Group within Keyes, with its team remaining at the Morrill Street location. The combination brings together the firms’ local focus, community commitments and real estate resources.
Key takeaways
Keyes’ acquisition will change the name and structure of Catalist’s business, while keeping its office in place. The relocation also puts Keyes’ Sarasota team and Catalist associates under the same roof.
- Keyes’ 70-agent Sarasota team will move to 1630 Morrill St.
- Catalist will operate as The Catalist Group within Keyes, and its team will stay at the office.
- Catalist associates will gain access to Keyes’ technology, services and industry partnerships.
- Catalist has given more than $350,000 to over 65 local nonprofit organizations.
A shared Sarasota office
The Keyes team is relocating from its current Sarasota office to the cottage office previously used by Catalist. Catalist, acquired by Keyes, will retain its presence at the property and operate under The Catalist Group name.
Founded in 2018 by Broker/Owner David Crawford, Catalist serves clients in central Sarasota and Manatee County, as well as the Tampa and St. Petersburg markets. Among the agents joining Keyes is Vannesa Poole, who serves on the boards of Florida REALTORS® and the REALTOR® Association of Sarasota and Manatee.
Resources for Catalist associates
As part of Keyes, Catalist’s team will have access to the company’s technology, services and tools. The affiliation also connects the group with Keyes’ partnerships with Forbes Global Properties and Leading Real Estate Companies of the World.
Keyes Southwest Florida Regional Manager Barry Grooms described the acquisition as a people-focused decision, saying the companies shared a mission. Keyes President Christina Pappas also pointed to Catalist’s community-minded approach as a strong fit with Keyes’ values.
Giving remains part of Catalist’s identity
Catalist directs a portion of its compensation to a nonprofit selected by the buyer or seller in a transaction. The firm reports donating more than $350,000 to over 65 local 501(c)(3) organizations.
The acquisition places that community-giving practice within a larger brokerage, while Catalist continues under its own group identity. The companies have emphasized their shared commitment to serving clients and the communities where they work.