Inter Miami CF and Miami-born wellness brand Pura Vida Miami are extending their partnership into a new chapter that combines athlete nutrition, youth development and fan engagement. The collaboration introduces the limited-time “Miami Vice” smoothie, giving supporters a way to experience the relationship beyond the stadium at select South Florida cafés.
Key takeaways
- Inter Miami CF and Pura Vida Miami have renewed their partnership, first established in 2025.
- Pura Vida will remain the Club’s Official Health Foods Partner.
- The “Miami Vice” smoothie is available from September 2 through December 1 at select South Florida locations.
- The partnership supports nutrition programs ranging from the Academy to the First Team.
The renewed agreement brings together two brands with roots in South Florida and expands a relationship that has developed across several areas of Inter Miami CF’s organization. Pura Vida will continue supporting the Club’s athletes, Academy programming and matchday hospitality.
A smoothie collaboration inspired by Miami
The co-branded “Miami Vice” smoothie blends strawberry, banana, collagen protein, coconut water, coconut yogurt, dates, chia seeds and maple syrup. It is finished with a stripe of black sesame paste, adding a distinctive visual element to the limited-time offering.
Available from September 2 through December 1 at select Pura Vida cafés across South Florida, the smoothie is designed to bring the partnership directly into the daily routines of fans. Its name and presentation connect the café brand’s wellness identity with Inter Miami’s recognizable Miami-inspired aesthetic.
Supporting players at every level
Pura Vida first became Inter Miami CF’s inaugural Official Health Foods Partner in 2025. Since then, the brand has provided meals for the First and Second Teams while also contributing to the Club’s Academy Nutrition and Healthy Nutrition Workshops.
The partnership is structured to reach athletes throughout the organization, from developing Academy players to professionals competing at the highest level. Pura Vida also supports the fan experience through suite catering at Inter Miami CF home matches, extending its role beyond player services.
Two Miami-born brands build on shared momentum
Euan Warren, Senior Vice President of Partnerships at Inter Miami CF, said the relationship’s reach across the Club and its focus on creating distinctive fan experiences have made the collaboration especially meaningful. He described the renewal as a continuation of both organizations’ ambitions to take Miami’s energy to broader audiences.
Omer Horev, Co-Founder and CEO of Pura Vida Miami, said the partnership has grown beyond the field through connections with First Team players, Academy athletes and café guests. He characterized the smoothie launch as an opportunity to bring the collaboration closer to customers.
Pura Vida’s national expansion
The renewal arrives as Pura Vida continues expanding beyond its Miami origins. The brand, founded in Miami Beach in 2012, has grown from a single café into a multi-state lifestyle company with more than 50 locations across Florida, New York, California, Maryland, Virginia, the District of Columbia and New Jersey.
As Pura Vida broadens its footprint, the ongoing relationship with Inter Miami CF keeps its South Florida identity at the center of the brand’s growth. The “Miami Vice” smoothie offers a seasonal expression of that connection while linking local culture, wellness and soccer fandom.