On March 11, 2026, the PROFILE Development Spotlight series hosted a high-profile live interview with Daniel de la Vega, President & CEO of ONE Sotheby’s International Realty, at the Oasis Hallandale sales gallery. This marquee event celebrated the topping-off of the Oasis Hallandale towers, engaging brokers and industry leaders with forward-looking insights into new development trends in South Florida.
Key Takeaways From The Interview
- Daniel de la Vega emphasized evolving sales strategies and the importance of broker engagement.
- Oasis Hallandale, a mixed-use 10-acre destination, marks a milestone for Hallandale Beach’s growth.
- The synergy between resale and new development platforms is key to sustaining sales momentum.
- Oasis Hallandale’s unique live-work-play model sets a new standard for lifestyle-driven communities in the region.
Oasis Hallandale: A Game-Changer in South Florida
Oasis Hallandale is rapidly emerging as one of South Florida’s most ambitious mixed-use projects. Spanning 10 acres in the heart of Hallandale Beach and designed by renowned architect Bernardo Fort-Brescia of Arquitectonica, the project features two 25-story residential towers, with the West Tower slated for completion in early 2026 and the East Tower by 2027. The development blends 500 luxury residences with expansive retail, dining, and office spaces, creating an urban hub that appeals to homeowners and investors alike.
Key elements include:
- Residences from 900 to 4,750 square feet, priced from $750,000 to $5 million.
- Amenities such as a sprawling 70,000-square-foot amenity deck with pools, fitness facilities, coworking zones, lounges, and recreation areas.
- A fully operational commercial district offering 60,000 square feet of retail and dining and 35,000 square feet of office space.
Daniel de la Vega: Leadership Insights and Industry Trends
During the PROFILEmiami interview, Daniel de la Vega shared the business philosophies that helped ONE Sotheby’s International Realty achieve nearly $10 billion in annual sales. Key points discussed included:
- The transformation of development sales strategies amidst changing market dynamics.
- The crucial role of broker networks and global reach in driving successful sales velocities and absorption rates.
- The importance of an integrated services platform that benefits both developers and buyers.
De la Vega also highlighted what makes Oasis Hallandale unique in the greater Miami-Fort Lauderdale corridor: its ability to offer urban connectivity and luxury amenities without sacrificing space or lifestyle. The project’s broker-focused events and sales activations, like the PROFILE Development Spotlight, play a central role in building momentum through every sales stage.
PROFILE Development Spotlight: Connecting Industry Visionaries
The Development Spotlight series by PROFILEmiami is designed to provide industry insiders and potential investors with behind-the-scenes access to South Florida’s top real estate ventures. By filming on location at live sales centers and active developments, the series opens up exclusive discussions on project design, sales strategy, and market forecasts, fostering transparency and stronger industry engagement.
By anchoring itself at this intersection of media, marketing, and real estate expertise, the series not only informs but also energizes the region’s real estate community, supporting successful project launches and long-term value creation.