Florida’s residential and commercial real estate landscape is experiencing a period of significant momentum as firms prioritize strategic expansion and high-level talent acquisition. From North Florida’s local leadership shifts to major national brokerage movements, industry professionals are adapting to evolving market conditions to provide enhanced value to clients throughout the state.### Key takeaways
- Briana and Terry Whigham, prominent North Florida real estate leaders, have joined The Big Bend Group at Keller Williams.
- The McGreevy & Comisar Team in Southwest Florida secured the #5 ranking statewide for homes sold in the 2026 RealTrends report.
- Ancona Real Estate is expanding its dedication to international luxury buyer representation in the Miami market.
- Brokerage firms are engaging in aggressive growth strategies, with Address Realty hiring key leadership and international brands like Engel & Völkers continuing their Florida expansion.
Industry shifts and leadership updates
Recent weeks have seen a series of strategic moves by major brokerages. In North Florida, Briana and Terry Whigham have aligned their award-winning expertise with The Big Bend Group at Keller Williams, bringing a wealth of generational community knowledge to the firm. Meanwhile, Address Realty has appointed Eddie Sturgeon as its new chief growth officer to support its national consumer platform. Outside of Florida, the competitive nature of the industry was underscored by SERHANT’s simultaneous launch in four major Texas markets, marking a continuation of their rapid expansion strategy.
Recognizing excellence in production
The 2026 RealTrends rankings have highlighted the success of high-performing teams, most notably the McGreevy & Comisar Team in Southwest Florida. By closing 241 sides and managing $157.57 million in sales volume during 2025, the team proved the effectiveness of their data-driven approach. Their performance highlights a trend of successful teams navigating complex market dynamics by focusing on local expertise and tailored marketing strategies for residential and waterfront properties. Simultaneously, companies like Engel & Völkers are doubling down on the Sunshine State, opening new shops along the First Coast to capitalize on luxury housing demand.
Targeting international luxury markets
Florida continues to be a focal point for global investment, a fact reflected in the recent announcement from Ancona Real Estate. The firm has signaled a reinforced commitment to international buyer representation, specifically targeting clients from Brazil, Europe, and other global regions. By employing associates with deep multilingual capabilities and market expertise, the firm aims to assist international investors in navigating neighborhoods, development timelines, and long-term ownership goals. This strategic focus remains essential as Miami and South Florida continue to attract significant interest from buyers looking to relocate for lifestyle and business considerations.
Sources
- North Florida real estate leaders Briana and Terry Whigham join The Big Bend Group® at Keller Williams |
Thomasville Times-Enterprise, Thomasville Times-Enterprise. - McGreevy & Comisar Team Named Florida’s #5 Real Estate Team in the 2026 RealTrends Rankings |
Newswire, Newswire.com. - Ancona Real Estate Announces Continued Focus on International Buyer, The Kingston Whig Standard.
- 2026 People to Know in commercial real estate, construction, more, The Business Journals.
- Address Realty appoints growth leader; SERHANT enters Texas, RealEstateNews.com.