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Investment Realty

Vertex Snaps Up Prime SoHo Mixed-Use Gem

January 10, 2026
Prime SoHo mixed-use building with classic and modern architectural features.
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New York City-based real estate investment platform Vertex has announced the acquisition of 61-63 Crosby Street, a prime mixed-use building in the heart of SoHo. The deal, terms of which were not disclosed, adds a stable, high-quality asset to Vertex’s growing portfolio, aligning with their strategy of pursuing long-term holds that generate strong, tax-efficient cash flow.

Key Takeaways

  • Vertex has acquired the 32,400-square-foot, five-story mixed-use building at 61-63 Crosby Street in SoHo.
  • The landmark property is 100% leased, with Patagonia’s NYC flagship store anchoring the retail space.
  • The building underwent a comprehensive redevelopment in 2018 and features long-term tenant stability.
  • Newmark brokered the all-cash transaction.
  • Olmstead Properties will manage the property and serve as the exclusive leasing agent.

A Strategic SoHo Acquisition

The newly acquired property, 61-63 Crosby Street, is a historic, five-story building spanning 32,400 square feet. It boasts a prime location in SoHo and is fully leased, offering immediate and stable income. The retail component is anchored by Patagonia’s New York City flagship store, which has a lease extending through 2040, providing significant long-term stability.

Recent Redevelopment and Future Plans

The building itself is a landmark property that underwent a comprehensive redevelopment in 2018, ensuring modern amenities and appeal. This strategic acquisition aligns perfectly with Vertex’s investment philosophy. Patrick Pavone, co-founder of Vertex, stated, "This is exactly the type of stable, high-quality asset we want to own for the long term." He further elaborated that Vertex was established to pursue both short-term opportunities and long-term investments that yield robust, tax-efficient cash flow. The SoHo building, with its desirable location and strong tenant base, is seen as an ideal addition to their expanding portfolio.

Transaction Details

The all-cash transaction was facilitated by a Newmark team including Adam Spies, Adam Doneger, Josh King, Marcella Fasulo, and Meaghan Philbin. Following the acquisition, Olmstead Properties has been appointed as the property manager and exclusive leasing agent for the building, ensuring its continued success and optimal operation.

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