Global sports marketing firm SPORTFIVE has officially established its United States headquarters in the heart of Midtown Manhattan, securing a significant lease at 477 Madison Avenue. This strategic move underscores the company’s commitment to expanding its presence and operations within the lucrative American market.
Key Takeaways
- SPORTFIVE, a Hamburg, Germany-based firm, has leased an 18,038-square-foot full floor at 477 Madison Avenue.
- The new U.S. headquarters will occupy a pre-built space that has previously served as a model suite.
- This leasing activity is part of a broader success story for the building, which has seen over 130,000 square feet leased in the past year.
A Strategic Location in Midtown Manhattan
SPORTFIVE’s new U.S. headquarters will be situated in a 24-story boutique office tower located at 477 Madison Avenue. This prime Midtown Manhattan address offers a prestigious and accessible base for the company’s North American operations. The firm, founded in 2001 and owned by private equity firm H.I.G. Capital since 2021, will occupy an entire floor within the building.
RFR’s Vision for 477 Madison Avenue
AJ Camhi, EVP and director of leasing at RFR, highlighted the building’s recent enhancements. "RFR’s investment in 477 Madison, including a high-end pre-built program, has elevated the building with a curated package of timeless design and refined functionality," Camhi stated. He added that these improvements are "representative of the exceptional quality that prominent firms demand."
The pre-built space leased by SPORTFIVE had been instrumental in driving significant leasing activity at the property over the last 12 months, contributing to over 130,000 square feet of new leases.
Representation in the Deal
Multiple parties were involved in facilitating this significant lease agreement. RFR was represented by an in-house team comprising AJ Camhi, Paul Milunec, and Rob Weller. They were supported by a CBRE team consisting of Arkady Smolyansky and Alex D’Amario. SPORTFIVE was represented by Peter Van Duyne and Alex Lachmund of Cushman & Wakefield.