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Larry Ellison Invests $450 Million in Florida Town, Aiming to Attract the Ultra-Wealthy Near Mar-a-Lago

March 23, 2026
Luxury coastal town with yachts and palm trees.
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Oracle co-founder Larry Ellison has made a significant splash in South Florida’s real estate market, investing a staggering $450 million into the exclusive town of Manalapan. This strategic move positions the tech magnate as a developer aiming to transform the small, affluent community into a premier destination for the ultra-rich, conveniently located just a short drive from President Trump’s Mar-a-Lago estate.

Key Takeaways

  • Larry Ellison has invested $450 million in two landmark properties in Manalapan, Florida.
  • The investments include a record-breaking $173 million estate and the $277 million Eau Palm Beach Resort & Spa.
  • Ellison’s development plans aim to attract high-net-worth individuals to the exclusive town.
  • The proximity to Mar-a-Lago is seen as a significant draw for the area.

A Mega-Million Dollar Real Estate Play

Ellison, known for his technological prowess, is now leveraging his experience in real estate development. Since 2022, he has acquired properties in Manalapan, a town with approximately 400 residents. His investments total $450 million, according to Bloomberg. This includes a $173 million estate, which set a Florida record for its purchase price and spans 16 acres with both beachfront and lakefront access. Additionally, Ellison acquired the Eau Palm Beach Resort & Spa for $277 million in August 2024. This resort, formerly the site of the historic La Coquille Club, has a legacy of hosting notable figures.

Transforming Manalapan into a Haven for the Elite

The acquisition of the Eau Palm Beach Resort & Spa is central to Ellison’s vision. He plans to renovate the property, with initial changes including the introduction of a Nobu restaurant, a favorite of Ellison’s. This move mirrors his previous development efforts on the Hawaiian island of Lanai, where he invested heavily in upgrading its Four Seasons resorts with ultra-luxe amenities. Manalapan’s mayor, John Deese, expressed his welcome to Ellison’s investments, noting that the town has long been recognized for its high real estate values and that these new acquisitions further enhance its market success.

The Mar-a-Lago Proximity Advantage

Manalapan’s appeal is significantly amplified by its close proximity to Mar-a-Lago, President Trump’s well-known Florida residence. This location offers residents and visitors easy access to the exclusive club and the high-profile social scene associated with it. Local officials acknowledge that the area’s current prominence is partly due to the visibility of Mar-a-Lago, making Manalapan and its surrounding locales highly desirable for affluent individuals seeking both luxury and prestige.

Sources

  • After
    pouring $450 million into Florida real estate, Larry Ellison
    plans to lure the ultrarich to an exclusive town just
    minutes from Mar-a-Lago
    , Fortune.

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