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CRE Leaders Optimistic Yet Cautious About 2026 Outlook at 130th REBNY Annual

January 29, 2026

Investors Snap Up Retail Properties Across Virginia and Florida in Major Deals

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Palm Beach and Broward Home Sales Surge, While Miami-Dade Trails Behind

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Florida Real Estate Market

West Palm Beach: The New American Boomtown Attracting Major Businesses

December 15, 2025
West Palm Beach skyline with palm trees and boats.
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West Palm Beach is rapidly transforming from a popular tourist destination into a thriving hub for business and innovation. The city is experiencing a significant influx of tech firms, financial institutions, and startups, driven by its attractive lifestyle, favorable tax environment, and growing talent pool. Business leaders are actively encouraging other companies to consider the area, highlighting its dynamic growth potential and ease of establishing operations.

Key Takeaways

  • West Palm Beach is experiencing substantial economic growth, attracting over 140 companies and billions in capital investment in the last five years.
  • The city’s appeal is attributed to a combination of lifestyle, tax benefits, and a pro-business climate.
  • Major corporations like Citadel, Goldman Sachs, and BlackRock have expanded their presence in the area.
  • Concerns regarding traffic, housing affordability, and infrastructure are being addressed as the city plans for sustainable growth.

A Dynamic Growth Environment

Executives describe West Palm Beach as a place that "will win" due to its dynamic growth environment, excellent lifestyle, and advantageous tax structure. The certainty of doing business and getting things done in South Florida, particularly in West Palm Beach and Palm Beach County, is a significant draw. This strategic multi-year approach is reshaping Florida’s economic landscape.

Economic Transformation and Investment

Over the past five years, Palm Beach County has seen remarkable growth, with more than 140 companies relocating, 13,110 direct jobs created, and over $1.12 billion in capital investments. Since the 2020 Census, West Palm Beach has welcomed nearly 10,000 new residents, marking the largest population increase in the county. This surge is fueled by companies like Citadel, Goldman Sachs, BlackRock, Vanderbilt University, and Visium, all expanding their operations.

Factors Driving Relocation

The reasons for companies choosing West Palm Beach mirror those for the broader South Florida region: talent mobility, low taxes, a high quality of life, and a pro-business climate. Many employees are drawn to the lifestyle and connectedness the city offers. The willingness of a national talent pool to relocate is a key factor, with the average age of residents in West Palm Beach dropping significantly in recent years, indicating a shift towards a career destination rather than just a lifestyle one.

Addressing Growth Challenges

As West Palm Beach continues its rapid expansion, city developers acknowledge potential challenges such as traffic, housing affordability, and the need for sustainable planning. Ensuring that people of all income levels can afford to live in the community where they work, along with thoughtful management of mobility and traffic, will be crucial for the region’s continued growth. Despite these challenges, business leaders are optimistic about the city’s future, viewing it as being in the "very early days" of a tremendous growth story.

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A Call to Action

Business leaders are extending an invitation to other entrepreneurs, urging them to explore West Palm Beach as a potential base for their operations. The message is clear: the city offers a compelling combination of environmental, cultural, and economic advantages that make it an attractive and accessible choice for relocation and expansion.

Sources

  • West Palm Beach transforms from tourist spot to big business boomtown, Fox Business.

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