In a significant move set to reshape the real estate landscape, Zillow and Realtor.com have announced a collaboration to share Zillow Preview listing data across both platforms. This partnership aims to enhance transparency and provide broader access to early-stage property information for buyers and sellers alike.
Key Takeaways
- Zillow Preview listings will soon be accessible on Realtor.com.
- The collaboration emphasizes a commitment to transparency and maximum seller exposure.
- Both companies aim to set a new industry standard for listing visibility.
Expanding Reach and Transparency
Zillow and Realtor.com, a prominent listing platform for the National Association of REALTORS®, are joining forces to make Zillow Preview listings available on Realtor.com starting this summer. This initiative is driven by a shared belief in providing buyers with comprehensive information from the outset of a property’s market entry.
Zillow CEO Jeremy Wacksman stated that the collaboration aligns with Zillow’s core principle that "the real estate market works best when every buyer has access to the same information." He added that the partnership "is not just expanding reach, we’re creating true seller choice while setting a new industry standard for what transparency in real estate actually looks like."
A Commitment to the Open Marketplace
Damian Eales, CEO of Realtor.com, echoed this sentiment, highlighting the platform’s long-standing commitment to an open marketplace. "Our preference is that all listings, including early marketing listings, flow through the MLS and reach with the widest possible audience for the benefit of both sellers and buyers," Eales commented. He also noted that where MLSs may not yet offer a "Coming Soon" status, or where brokers opt for direct syndication of preview listings, Realtor.com has a responsibility to display these listings broadly.
Zillow Preview’s Growing Network
Zillow Preview has recently expanded its network, now partnering with over 60 brokerages. This early listing option is currently available in all states except New York, where the local MLS is reportedly developing its own tailored offering.