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Florida Real Estate Wire - Real Estate News > Florida Real Estate Market > Vertical Construction Begins at Exclusive Shell Bay Residences, Setting New Standard for Luxury Club Living

Florida Real Estate Market

Vertical Construction Begins at Exclusive Shell Bay Residences, Setting New Standard for Luxury Club Living

October 16, 2025
Construction begins at luxury Shell Bay Residences waterfront property.
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Witkoff Group and PPG Development have officially commenced vertical construction on The Residences at Shell Bay, a highly anticipated Auberge-branded condominium project within a 150-acre Mediterranean-inspired enclave in Miami. The first few levels of the 20-story tower are already complete, signaling significant progress towards the project’s projected 2027 opening.

Key Takeaways

  • Vertical construction has begun on the 20-story tower for The Residences at Shell Bay.
  • The project is slated for completion in 2027 and aims to be South Florida’s most exclusive residential community.
  • The development emphasizes a unique blend of luxury residences, world-class club amenities, and a five-star Auberge resort.

A New Era of Luxury Living

The Residences at Shell Bay are poised to redefine private club living in South Florida. The 20-story tower, designed by Kobi Karp, features 108 private residences characterized by contemporary design, wraparound terraces, and expansive glass offering stunning views. Interiors by AvroKO promise bespoke detailing and a sophisticated material palette, creating sanctuaries of tranquility.

Unparalleled Club Amenities

Integrated into the exclusive Shell Bay Club, residents will enjoy access to a comprehensive suite of amenities. This includes an 18-hole Greg Norman-designed golf course, a 12-acre practice facility, and a Par 3 course. The Racquet Club boasts all four Grand Slam surfaces, alongside pickleball, padel, and basketball courts. A 48-slip private marina provides direct access to the Intracoastal Waterway, complemented by a private members’ clubhouse featuring a wellness spa, event spaces, and multiple dining venues.

Refined Residential Experience

The residences themselves offer one- to four-bedroom floor plans designed for refined indoor-outdoor living. Open-concept layouts balance elegance and functionality, with sweeping views of the golf course and Intracoastal Waterway. Residents will also benefit from private amenities within the building, including a world-class culinary program led by Michelin-starred Chef Julien Jouhannaud, a resort-style pool, a full-service medical day spa, and a state-of-the-art fitness center.

Project Milestones and Market Strength

Alex Witkoff, CEO of Witkoff, stated, "Shell Bay represents a generational opportunity—the first property of its kind." Ari Pearl, Founder and CEO of PPG Development, added, "Shell Bay is more than a collection of residences, it’s an entirely new standard for private club living in South Florida." The rapid construction progress underscores the project’s strength in the luxury market, appealing to discerning buyers who prioritize momentum and ambition. Sales and marketing are exclusively handled by Douglas Elliman Development Marketing, with prices starting at $2 million.

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