Oracle co-founder Larry Ellison is making a significant splash in South Florida’s luxury real estate market, investing a staggering $450 million to transform the exclusive island town of Manalapan into a haven for the ultra-wealthy. This strategic move positions the town, located just 20 minutes from Mar-a-Lago, as a prime destination for high-net-worth individuals.
Key Takeaways
- Larry Ellison has invested $450 million in two landmark properties in Manalapan, Florida.
- His acquisitions include a record-breaking $173 million estate and the $277 million Eau Palm Beach Resort & Spa.
- Ellison aims to cultivate Manalapan into an exclusive enclave for the mega-rich, drawing parallels to his development of Lanai.
- The proximity to Mar-a-Lago is seen as a significant draw for the area.
A Major Real Estate Investment
Ellison, the fifth-wealthiest man globally, began acquiring properties in the small town of Manalapan in 2022. His substantial investment includes a sprawling 16-acre estate purchased for $173 million, setting a Florida record for its size and dual beachfront and lakefront access. In August 2024, he further solidified his presence by acquiring the Eau Palm Beach Resort & Spa for $277 million. This hotel, once the site of the historic La Coquille Club, boasts over 300 rooms and offers exclusive beach club memberships to Manalapan property owners.
Cultivating an Exclusive Community
Ellison’s vision for Manalapan appears to be creating an environment that rivals his previous development of the Hawaiian island of Lanai. He has a proven track record of enhancing luxury resorts, as seen with the Four Seasons properties on Lanai. At the Eau Palm Beach Resort & Spa, initial renovations have already begun, including the introduction of a permanent Nobu restaurant, a known favorite of Ellison’s.
Local officials, like Manalapan Mayor John Deese, welcome Ellison’s investments, noting that the town has long been a high-value real estate market. The influx of capital and high-profile acquisitions are seen as contributing to the continued success of South Florida’s luxury property sector. Developers of adjacent luxury properties also believe Ellison’s plans for the hotel could significantly enhance the area’s appeal.
The Mar-a-Lago Effect
The strategic location of Manalapan, a mere 20 minutes from President Donald Trump’s Mar-a-Lago estate, is also a considerable factor in its growing allure. The high visibility and frequent activity at Mar-a-Lago have, according to local officials, created a "moment" for the surrounding areas, attracting attention and interest from potential residents and investors alike.
