A recent study by Clever Real Estate and Rabbu.com highlights Florida’s dominance in the short-term rental market, with Tampa emerging as the top city for Airbnb investments in 2024. The analysis considered factors like property value appreciation, occupancy rates, and revenue potential, painting a promising picture for investors in the Sunshine State.
Key Takeaways
- Tampa, Orlando, and Jacksonville rank among the best U.S. cities for short-term rental investments.
- San Jose, California, is identified as the riskiest market for such investments.
- Despite some concerns, a majority of Americans view short-term rentals favorably compared to hotels.
Tampa Tops The List
Tampa, Florida, has been named the premier U.S. city for short-term rental investments. The city boasts an impressive 71.6% increase in property values over the last five years, significantly outpacing the median city in the study. With 16,020 property listings, a 44.8% Airbnb occupancy rate, and an average annual Airbnb revenue of $52,705, Tampa presents a compelling case for investors.
Florida’s Strong Showing
Florida cities continue to dominate the top tier of short-term rental investment markets. Following Tampa, Orlando and Jacksonville also secured spots in the top 10, underscoring the state’s appeal to vacationers and, consequently, investors. Other notable cities in the top 10 include Boston, MA, and Miami, FL.
The top 10 U.S. cities for short-term rental investments are:
- Tampa, FL
- Orlando, FL
- Jacksonville, FL
- Boston, MA
- Miami, FL
- Buffalo, NY
- Columbus, OH
- Chicago, IL
- Providence, RI
- Kansas City, MO
Identifying Risky Markets
Conversely, San Jose, California, has been identified as the riskiest market for short-term rental investments. With a median home sale price exceeding $1.4 million and a significantly lower number of listed properties compared to the median, San Jose offers the lowest return on investment score nationally.
The 10 worst short-term rental markets in the U.S. include:
- San Jose, CA
- Birmingham, AL
- San Antonio, TX
- Houston, TX
- Sacramento, CA
- Raleigh, NC
- Riverside, CA
- San Francisco, CA
- Oklahoma City, OK
- Pittsburgh, PA
Investor Sentiment and Consumer Views
Despite current interest rate fluctuations, investor interest in short-term rentals remains robust. Emir Dukic, founder of Rabbu, noted that while returns may be slightly compressed, top-tier properties in prime markets continue to yield double-digit returns. Furthermore, a survey of 1,000 Americans revealed that 76% hold a positive view of Airbnbs, with 60% finding them preferable to hotels and 67% considering them more comfortable. However, concerns persist regarding misleading descriptions, lack of on-site assistance, and safety, with only 44% viewing Airbnbs as safer than hotels.
Sources
- Florida Dominates Top 10 U.S. Cities List to Invest in Short Term Rentals, The World Property Journal.

 
		