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Florida Real Estate Wire - Real Estate News > Florida Real Estate Market > Dana Johnson: From Dressage Rings to Real Estate Success in Ocala

Florida Real Estate Market

Dana Johnson: From Dressage Rings to Real Estate Success in Ocala

October 6, 2025
Woman in equestrian outfit with horse near elegant house.
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Dana Johnson has quickly become an influential figure in Ocala’s equestrian and real estate circles. Having joined Showcase Properties as a REALTOR® in early 2025, Dana brings both her passion for horses and a meticulous approach to helping clients find their dream properties. Her dual expertise in competitive riding and personalized client service makes her stand out in Florida’s real estate market.

Key Takeaways

  • Dana Johnson joined Showcase Properties in 2025, focusing on residential, historic, and equestrian properties.
  • Her background as an accomplished dressage rider enriches her knowledge of the local equine community.
  • Dana is recognized for her communication, organizational, and management skills, guiding clients confidently through real estate transactions.
  • She often competes in dressage events and has earned prestigious medals, including gold and bronze in USDF Rider Awards.

Building Equestrian Connections in Real Estate

Dana’s roots in the Ocala horse community run deep. She emphasizes the value of local relationships, noting that her journey in real estate is closely linked to her engagement with equine professionals and enthusiasts. Dana’s personal background in horse husbandry not only endears her to farm owners but also helps her recognize and anticipate the specific needs associated with equestrian properties.

Expert Guidance for Buyers and Sellers

Clients working with Dana benefit from her thoughtful, step-by-step guidance. Whether it’s a residential home, a historic estate, or a specialized horse farm, Dana ensures that buyers and sellers alike understand every phase of the process. Her talent for organization and transparent communication creates a reassuring atmosphere, making transactions as smooth as possible.

Achievements Beyond the Office

When Dana is not showing houses or closing deals, she can be found riding competitively. She is an accomplished Grand Prix dressage rider who continues to train at advanced levels, aiming soon to compete at Prix St. Georges. Competing at major venues like the World Equestrian Center, she recently earned her bronze medal with her new PRE Spanish riding horse—a breed often celebrated for its grace and strength.

Bridging Communities and Passions

Dana Johnson represents a unique blend of professional real estate expertise and deep-rooted equestrian passion. Her ability to bridge these communities benefits her clients, offering them both in-depth market insight and firsthand understanding of Ocala’s renowned horse culture. As Dana continues to grow her career at Showcase Properties, she embodies the spirit of dedication and connection at the heart of the region’s real estate industry.

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