Raffles is extending its residential portfolio with a 35-home development planned for Coconut Grove, marking the hospitality brand’s first project devoted entirely to private residences. The waterfront-address development, led by Mast Capital and BH Group, is slated to offer homes starting at $4.5 million, with sales expected to begin this fall.
Key takeaways
- Raffles Residences Coconut Grove is planned for 2545 South Bayshore Drive.
- The collection will include 35 residences ranging from two to 4.5 bedrooms, plus a limited number of penthouses.
- Prices are expected to start at $4.5 million.
- Brandon Haw Architecture is leading the design; Douglas Elliman Development Marketing will manage sales and marketing.
A first for Raffles’ residential portfolio
The project represents Raffles’ first standalone residential development: a community dedicated to private ownership rather than residences paired with a hotel. The brand’s North American debut, Raffles Boston, combined hotel and residential uses. Accor One Living is supporting the Coconut Grove project’s development, design and operation.
BH Group founder Isaac Toledano said the project would bring the Raffles approach to hospitality into homeowners’ daily lives. The developers say services will be tailored to residents and their routines, though the announcement did not detail specific on-site services.
Design and home offerings
Brandon Haw Architecture is directing the design for the Biscayne Bay location. Haw founded his practice in 2014 after spending 26 years at Foster + Partners, where he led the firm’s U.S. operations. The development team has also described the penthouse offering as limited.
The planned residences will range from two to 4.5 bedrooms. Douglas Elliman Development Marketing is handling exclusive sales and marketing, with a team led by sales director Matthew Chook. Sales were anticipated to launch in fall 2026.
Accor benefits for owners
Buyers will be eligible for the Accor Ownership Benefits Program, according to the announcement. Listed benefits include global VIP recognition, Elite status in the ALL Accor loyalty program and preferred rates at participating Accor hotels and resorts.
The offering links the ownership experience to Raffles’ broader hospitality network. The announcement did not specify the program’s full terms or identify additional property amenities.