In today’s competitive real estate market, standing out is crucial for sellers. Zillow Showcase offers a premium listing experience designed to maximize exposure and engagement, helping homes sell faster and for a better price. This exclusive marketing package provides enhanced visibility and captivating features that attract potential buyers.
Key Takeaways
- Zillow Showcase listings achieve significantly higher engagement metrics compared to standard listings.
- Showcase listings are statistically more likely to sell quickly and at a higher price point.
- The premium experience offers enhanced visual features and prioritized placement on Zillow.
Elevate Your Listing with Premium Exposure
Zillow Showcase is a distinguished marketing initiative that grants unparalleled exposure for properties. It is exclusively available to a select percentage of active listings, ensuring that participating homes receive preferential treatment. This premium service includes targeted email campaigns sent directly to buyers whose search criteria align with the property’s attributes, as well as prime placement within Zillow’s search results.
Captivating Visuals for Maximum Engagement
The design of Zillow Showcase listings is media-forward, aiming to immerse potential buyers in the property. Key features include a virtual tour and an interactive floor plan, allowing buyers to explore the home in detail from anywhere. This enhanced visual presentation, combined with a dynamic hero image carousel and high-resolution photography, creates a compelling and engaging experience that helps listings capture buyer attention.
Proven Performance Metrics
Data indicates that Zillow Showcase listings significantly outperform standard listings. On average, these premium listings experience an 81% increase in page views, an 80% rise in saves, and a 90% boost in shares when compared to similar non-Showcase listings. Furthermore, Showcase listings tend to sell for approximately 2% more than comparable properties without the premium package. They are also 10% more likely to go pending within the crucial first 14 days of being listed, demonstrating a clear advantage in market speed and sale price.