Miami Beach is set to welcome a new luxury hospitality destination this April with the grand opening of UNFRAMED, Autograph Collection. Located at 1685 Washington Ave., the hotel promises a sophisticated and art-infused experience, marking a significant addition to the mid-South Beach area and leading the neighborhood’s redevelopment.
Key Takeaways
- Grand Opening: UNFRAMED, Autograph Collection opens its doors in April.
- Prime Location: Situated at 1685 Washington Ave. in Miami Beach.
- Architectural Design: Features striking exteriors by Rudy Ricciotti and interiors by Gulla Jónsdóttir.
- Rooftop Concept: Home to Vilebrequin La Plage, a chic European beach club-inspired restaurant and bar.
- Accommodations: Offers 149 stylish guest rooms, many with balconies and ocean views.
A New Vision For South Beach Hospitality
Poised to redefine the South Beach hospitality scene, UNFRAMED, Autograph Collection is set to open this April at 1685 Washington Ave. in Miami Beach. Developed by Finvarb Group, the hotel boasts a striking architectural presence, an expansive rooftop pool, and a signature restaurant in partnership with the iconic French resortwear brand Vilebrequin. With 149 stylish guest rooms featuring balconies and outdoor terraces, and a prime location in mid-South Beach, it represents the first premium lifestyle property to open on Washington Avenue in a decade, spearheading the neighborhood’s redevelopment.
General Manager Alexina Beauperthuy stated, "At UNFRAMED, Autograph Collection, we aim to set the standard for effortless sophistication and refined hospitality, inviting our guests to enjoy a smart, definitive new perspective on Miami Beach." The hotel joins Marriott’s Autograph Collection portfolio, known for its unique and curated properties.
Design and Ambiance
UNFRAMED brings a distinctive visual identity to South Beach, with an exterior designed by French architect Rudy Ricciotti, featuring undulating white curves that evoke the French Riviera. Inside, celebrated designer Gulla Jónsdóttir has created vibrant and sophisticated interiors that blend tropical modernism with South American flair. Guests are greeted in the lobby by sleek, curvilinear shapes, organic lines, and textured surfaces, including a bespoke sculptural reception desk and a centerpiece chandelier by Parisian designer Mathieu Lehanneur.
The hotel’s accommodations include primarily king rooms, with a selection of double queen rooms and the premium UNFRAMED presidential suite. All guest rooms offer private balconies or garden terraces with eco-terrazzo flooring and rattan furnishings, and most provide partial ocean views, emphasizing a seamless indoor-outdoor living experience. The fourth-floor atrium courtyard serves as a verdant retreat, open to the sky with lush greenery and water features.
Vilebrequin La Plage: A Culinary Rooftop Experience
A major highlight is Vilebrequin La Plage, the hotel’s signature rooftop restaurant and bar. This marks the U.S. debut of Vilebrequin’s chic European beach club concept, inspired by the Côte d’Azur. Designed by Vincent Darré and developed in collaboration with 34th Floor, the 18,000-square-foot space will feature a menu by Executive Chef Gregory Gourreau, drawing on the light flavors of southern France with local South Florida produce. Vilebrequin La Plage is slated to open in May.
Event Spaces and Location
UNFRAMED, Autograph Collection offers versatile indoor and outdoor venues for intimate events of up to 100 guests, including a rooftop pool terrace with panoramic city and ocean views, the fourth-floor atrium, and the first-floor Soundscape room. The hotel also leverages partnerships with nearby Soundscape Park and the Miami Beach Convention Center for seamless event planning. Situated at the corner of Washington Avenue and 17th Street, the hotel is ideally positioned near cultural landmarks such as the New World Symphony Center, The Fillmore Miami Beach, and The Bass Museum of Art, and is a 20-minute drive from Miami International Airport.