In a world saturated with marketing noise, Twelve Creative, led by founder Carlos Doce, is making waves by merging artistic vision with tangible business results. Based in Wynwood, the firm specializes in transforming overlooked brands into scalable, revenue-generating powerhouses through a unique blend of emotionally driven storytelling and robust backend systems, a methodology Doce dubs the "Twelve Creative Effect."
The Twelve Creative Effect: More Than Just Aesthetics
Doce identifies a common challenge for many businesses: a solid product or customer base, but a lack of scalable structure, clarity, and cohesive systems to support growth. Twelve Creative addresses this by providing direction and shaping brand identities that resonate across all customer touchpoints, from creative campaigns to internal decision-making systems. Their hands-on, strategic approach ensures continuous refinement well past the initial launch.
Proven Success Across Industries
Twelve Creative’s impact is evident in their client successes:
- Health and Wellness: A neuroscience-based health company saw its monthly revenue surge from $30,000 to $120,000 in under a year through strategic rebranding, conversion tactics, and targeted digital campaigns.
- Luxury Real Estate: A $7 million penthouse that remained unsold for months went under contract in just 60 days after Twelve Creative revamped the campaign with cinematic storytelling and high-retention email flows.
- Hospitality: Restaurants like Casa D’Angelo and Astra Rooftop have modernized their digital presence, boosted revenue, and even facilitated acquisitions by aligning creative excellence with data-backed strategies.
Building Scalable Engines, Not Just Campaigns
Doce emphasizes that their work goes beyond surface-level marketing. "I build engines that move companies forward," he states, referring to the implementation of retargeting campaigns, CRM automation, and full-stack funnel design. These systems are designed to empower founders by removing guesswork and freeing them to focus on growth.
A Philosophy of Deep Partnership and Transformation
Doce’s experience at The Glimpse Group, a VR/AR startup that went public, honed his ability to bridge the gap between creative vision and technical execution. This precision is now applied to client work, whether developing immersive property campaigns or overhauling digital infrastructures. Twelve Creative intentionally maintains a tight client roster to ensure deep engagement and a true partnership approach, focusing on transformation rather than volume. This commitment to trust, alignment, and business outcomes is why clients achieve lasting equity and scale their brands effectively.
Marketing That Becomes Magnetic
Twelve Creative operates as a boutique powerhouse, serving diverse sectors including real estate, aviation, hospitality, and health. Their approach, characterized by sharp visuals, purposeful messaging, and optimized backend systems, proves that leading with story, strategy, and systems can make marketing truly magnetic.