Miami’s Brickell district, often perceived as saturated with luxury skyscrapers, is set to welcome a new residential project aiming to redefine lifestyle living. The Standard Residences, the second branded residential development in the U.S. by the Hyatt-owned Standard brand, promises a departure from the norm with its focus on smaller, design-driven units, a strong sense of community, and a bold aesthetic.
Key Takeaways
- The Standard Residences in Miami’s Brickell district offers a unique alternative to the area’s typical luxury towers.
- The project emphasizes smaller, design-forward units, community, and a bold aesthetic, differentiating itself in the market.
- Amenities include a rooftop pool, wellness level, bowling alley, pet spa, coworking spaces, and multiple dining options.
- Developers aim to create a sense of belonging and foster connection through intentional, well-designed spaces.
- The project is committed to environmental responsibility and achieving Platinum Certification from the Florida Green Building Coalition.
A Distinctly Urban and Miami Vibe
Designed by Arquitectonica with interiors by Goodrich in collaboration with The Standard’s design team, the 46-story tower is slated for completion in 2027. It will feature 422 residences, ranging from studios to two-bedroom units, with select larger penthouses. The development boasts an impressive suite of amenities, including a 46th-floor rooftop pool, a 10th-floor wellness level with a spa, a bowling alley, a pet spa, and coworking spaces. Additionally, a ground-floor Avra Estiatorio riverfront restaurant, a signature restaurant-bar on the 9th floor, and a Standard Club Lounge & Café with outdoor dining are integrated into the project.
Filling a Market Gap
Harvey Hernandez, Founder & CEO of Newgard Development Group, along with Taylor Collins and Brad Meltzer of Two Roads Development, identified a gap in Miami’s market. "While Brickell is known for its concentration of high-end towers, there was a clear opportunity for something different, something more accessible, yet still design-forward and rich in lifestyle," Hernandez stated. The Standard Residences offers a fresh alternative to the market’s focus on oversized units, with smaller, well-designed residences starting in the $600,000s, paired with the credibility of a globally recognized brand.
Architectural and Experiential Differentiation
Collins highlighted that the building’s design reflects the eclectic, playful spirit of The Standard Hotels, with thoughtfully curated details, unexpected textures, and vibrant colors. Architecturally, the tower is described as expressive yet intimate, infused with character and layered design. Experientially, the lifestyle is rooted in community and hospitality, with amenities designed to foster connection, creativity, and a sense of belonging.
Intentional Amenity Programming
The amenity package was developed with the goal of creating intentional, well-designed spaces that reflect contemporary living. The rooftop offers panoramic views and a mix of leisure and social spaces. Recognizing the rise of hybrid work, a coworking lounge with private meeting rooms and Zoom suites has been integrated. Wellness is a key focus, with the 10th floor housing a full-service spa featuring a Hamam, salt room, cold plunge, and a Technogym fitness center.
Commitment to Resilience and Sustainability
In response to Miami’s climate vulnerabilities, The Standard Residences is committed to environmental responsibility. The project is on track to achieve Platinum Certification from the Florida Green Building Coalition, a step above the required Gold level. This commitment extends to material selection and energy efficiency, aiming for a light footprint and long-term resilience.
Amplifying the Brand’s Edge
Developers believe the Hyatt acquisition has amplified, not diluted, The Standard’s DNA. The project is seen as a clear expression of the brand’s ethos: a colorful, design-forward space that challenges convention. The brand’s signature irreverence and edge are evident throughout the development, from the lobby to the rooftop pool deck.
Reflecting Evolving Buyer Desires
Collins noted a broader shift in what buyers are looking for today. "Buyers today aren’t just looking for square footage, they want meaning, connection and personality," she said. The Standard Residences aims to deliver residences that feel like an extension of oneself, offering a curated yet casual, sophisticated yet playful environment that reflects residents’ lifestyles.
Building Communities, Not Just Buildings
Meltzer emphasized the role of developers in building communities. "Real estate is about more than construction. It’s about shaping the social fabric of a neighborhood," he stated. The Standard Residences aims to create places where people can connect, collaborate, and grow, enhancing the broader community both physically and culturally.
Balancing Permanence and Trendiness
In a market like Miami that constantly reinvents itself, the project balances permanence with trendiness through timeless design and unwavering quality. The focus is on delivering thoughtful architecture, enduring materials, and hospitality-driven services that transcend trends.