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Home»Florida Real Estate Market»Selling Your Tampa Bay Home During a Cooling Market What to Expect
Florida Real Estate Market

Selling Your Tampa Bay Home During a Cooling Market What to Expect

July 2, 2025
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Tampa Bay Real Estate Market Shifts: What Sellers Need to Know in 2024

The Tampa Bay real estate market, once dominated by frantic bidding wars during the COVID-19 pandemic, is experiencing a noticeable shift. Sellers now face a market with rising mortgage rates and fewer out-of-state buyers, leading to a more balanced and competitive environment.

Tampa Bay Housing Market Dynamics: From Boom to Balance

During the height of the pandemic, Tampa Bay saw an unprecedented surge in housing demand. This demand surge gave sellers a significant advantage, often resulting in multiple offers within hours of listing. However, changing economic and demographic factors have altered the real estate landscape.

“The days where you stick a sign out there and in two hours you have fifteen offers? They’re gone,” says Manuela Hendrickson, broker and owner at Global Lifestyle Real Estate.

Key Factors Behind the Market Transition

  • High Mortgage Rates: Increased rates are discouraging some buyers.
  • Reduced Influx of Out-of-State Movers: The large wave of migration to Florida has slowed.
  • Increased Housing Supply: Developers have ramped up construction, adding thousands of new units.

Lei Wedge, Finance Professor at the University of South Florida’s Muma College of Business, highlights:

“Post-COVID, we had so many people moving to Florida, there was not enough housing,” which caused prices to soar rapidly.

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Now, as supply grows while demand slows, home prices in Tampa Bay are beginning to cool. The median sales price has dropped from around $390,000 last year to approximately $380,000 today.

Sellers Facing New Realities: Potential Losses and Price Adjustments

A recent analysis by Redfin shows that over 33% of homes sold after July 2022 could now sell for less than their purchase price, more than double the national average.

“There are over twice as many sellers as buyers currently in the market,” explains Redfin senior economist Asad Khan. He predicts home prices will remain flat or slightly decrease for the rest of the year.

What Does This Mean for Tampa Bay Sellers?

  • Sellers who purchased near the market peak might face modest financial losses if they sell now.
  • The market is shifting back towards pre-pandemic normalcy, not a housing crash like 2008.
  • It may take several years for home values to rebound, so holding onto properties could be advantageous.

Smart Selling Strategies in a Cooling Market

For homeowners considering whether to sell, real estate experts recommend careful strategy:

Should You Sell Now or Wait?

  • If you do not urgently need to sell, it might be wise to wait. The market is expected to recover by mid-2024.
  • If selling now is necessary, don’t panic—properties priced appropriately still sell within about 75 days across Pinellas, Pasco, and Hillsborough counties (Suncoast Association of Realtors).

Pricing and Marketing Tips for Sellers

  • Avoid overpricing your home based on expectations set during the market peak. Overpriced listings often lead to multiple price reductions and deter potential buyers.
  • Consider offering attractive concessions to stand out. Examples include:
    • Paying for new appliances.
    • Covering buyer closing costs.
    • Offering a mortgage buy-down, where sellers pay part of the buyer’s mortgage for a period.

Manuela Hendrickson shares:

“Sellers are starting to get a little creative again with getting their properties to stand out.”

Additional Resources for Tampa BayHomeowners

For up-to-date information on local market trends, tools like Zillow Market Reports and Redfin Market Data offer valuable insights. Staying informed is crucial to making sound real estate decisions in today’s evolving market.


Conclusion: Navigating Tampa Bay’s Changing Real Estate Outlook

Tampa Bay’s housing market is transitioning from a seller’s frenzy to a more balanced environment influenced by rising mortgage rates and additional housing supply. Sellers should adapt by pricing homes realistically, considering strategic concessions, and timing their sales thoughtfully.

By understanding these market dynamics and leveraging expert advice, Tampa Bay homeowners can effectively navigate current challenges and position themselves for future gains in this vibrant real estate market.


Explore detailed reports from the National Association of Realtors and stay connected to local real estate news to make informed decisions.

Bay Cooling Expect Home Market Selling Tampa

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