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Home»Uncategorized»Rethinking Florida’s Housing Market: The Impact of Software on Renters and Algorithms
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Rethinking Florida’s Housing Market: The Impact of Software on Renters and Algorithms

May 25, 2025
Rethinking florida's housing market: the impact of software on renters
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The Challenges of Off-Campus Housing: An In-Depth Look at the Rental Landscape

Loud, Dirty, and Expensive – These are the words that resonate with many university students searching for off-campus housing. Devin Kinnally, a 20-year-old economics junior at the University of Florida (UF), embodies this struggle, sharing her frustrations over the high costs and poor living conditions she encountered while seeking affordable housing near her classes.

The High Cost of Living

After a year in Beaty Towers dorm, Kinnally moved to UFORA, an off-campus apartment complex, where she found herself paying $1,100 monthly for what she deemed a subpar living experience.

“It was kind of ridiculous in the first year considering how much we were paying,” Kinnally remarked.

Rising Rent Costs:
Once a feasible alternative for students, renting has become increasingly difficult due to algorithmic pricing software that some property management companies have adopted. In turn, legal action has arisen, with several lawsuits alleging that these technologies have contributed to unfair pricing schemes.

The Current Rental Crisis

Historically, homeownership in the U.S. has been growing increasingly unattainable. With rising shelter costs outpacing income growth, developers are incentivized to focus on luxury developments, creating a disproportionate supply of high-end housing versus affordable options.

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  • 1970s: Three affordable apartments existed for every person seeking one.
  • 1990s: This ratio flipped as Baby Boomers entered home-buying years, straining rental availability due to increased demand.

Fast-forward to the impact of COVID-19 between 2020 and 2022, where rent and home prices surged, especially in Florida. As of 2023, 56% of Florida renters find themselves cost-burdened, spending over 30% of their income on housing, a stark contrast to the national average of 48%.

Market Dynamics and Algorithm-Driven Pricing

As rental prices stabilize, they have done so at uncomfortably high levels. Tenants face a "new normal" that forces many to find unconventional ways to manage their budgets.

“People are going to figure out a way to make that work, whether it’s having more roommates or stretching their budgets further than they’re comfortable with,” stated Anne Ray, a researcher at UF’s Shimberg Center for Housing Studies.

How Rent Prices Are Set

Landlords traditionally set rent based on various factors, including:

  • Property value
  • Mortgage rates
  • Maintenance costs
  • Nearby rental rates

In Gainesville, for instance, the median rent reflects significant disparities by neighborhood—$1,000 less in areas like Lincoln Estates compared to high-end communities like Haile Plantation.

However, developers are increasingly utilizing sophisticated software, such as RealPage’s YieldStar algorithm, to dictate rental prices based on market conditions. While designed to maximize profits, these algorithms have drawn scrutiny for potentially facilitating collusion among landlords.

Legal Ramifications

In August, the U.S. Department of Justice filed a lawsuit against RealPage, alleging that its pricing software allows landlords to engage in illegal rent-fixing practices. This tool can cause a standardized increase in housing prices across various states, which could lead to a nationwide rental crisis.

“Now that everyone has access to this tool, it’s causing every building to be more aggressive with their rents,” noted Margo Utter, a development manager at Stiles, a commercial real estate firm.

Algorithmic Screening and Tenant Challenges

Automation in the housing market presents challenges beyond merely setting rents. Erroneous algorithmic decisions can affect rental applicants. In Jacksonville, a case exemplified how an automated screening program misidentified applicants, disproportionately impacting marginalized communities.

  • Hurdles for Renters: Faulty algorithms can flag applicants, making it difficult for them to correct discrepancies.
  • Automated Evictions: With many landlords using AI for eviction processes, tenants have limited recourse, further complicating disputes over missed payments.

Conclusion

The landscape of off-campus housing continues to evolve, and with it come new challenges for students like Kinnally and Montes. With rising rents, automated pricing, and algorithm-driven tenant screening processes, the struggle for affordable housing is more pertinent than ever.

“I regret my decision, but there’s really nothing you can do once you’re in it,” shared Montes, reflecting on his experience in the current rental market.

As the headlines continue to focus on rental issues, one thing is clear: without sufficient affordable options, students and low-income families across Florida—and indeed, the nation—will continue to face hurdles in securing equitable housing solutions.


For continued updates on housing issues, sign up for news from The Independent Florida Alligator.

Algorithms Floridas housing Impact Market Renters Rethinking Software

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