Playboy is set to move its global headquarters to Miami Beach, establishing its new base in Robert Rivani’s "Class X" office redevelopment, RIVANI at 1691 Michigan Avenue. This strategic relocation signifies a new chapter for the iconic lifestyle brand, aligning with Miami’s growing prominence as a hub for global business and culture.
Playboy’s New Miami Beach Home
Playboy has signed a lease for its new global headquarters at RIVANI Miami Beach, a $100 million office redevelopment project spearheaded by commercial real estate and hospitality visionary Robert Rivani. The building, located adjacent to Lincoln Road, is designed to redefine the modern workplace by integrating five-star hospitality, curated wellness, and sophisticated design. This move underscores Miami Beach’s appeal as a prime location for international corporations seeking a dynamic and upscale environment.
Rivani’s Vision for RIVANI Miami Beach
Robert Rivani, who recently rebranded his company from Black Lion to RIVANI, expressed his excitement about securing Playboy as a tenant. "Securing a top-tier, globally recognized company like Playboy underscores the level of prestige and energy we are bringing to RIVANI Miami Beach, and we are excited for the world-class brands that will join them," Rivani stated. The RIVANI Miami Beach building boasts an array of elevated amenities, including a full-service concierge, a world-class spa and fitness center, a meditation room, an Omakase restaurant, a speakeasy, and private event venues, all designed by the award-winning Rockwell Group.
Key Takeaways
- Playboy’s global headquarters will relocate to RIVANI Miami Beach.
- The new headquarters will be housed in Robert Rivani’s $100 million "Class X" office redevelopment.
- The RIVANI Miami Beach building emphasizes a blend of hospitality, wellness, and design.
- The move signifies Miami Beach’s growing importance as a global business destination.
Rivani’s Real Estate Acumen
This announcement follows a series of significant achievements for Rivani in the South Florida real estate market. Over the past decade, he has acquired nearly $200 million in prime assets, including notable Miami establishments like Amara at Paraiso and the upcoming GAIA. Rivani has also been responsible for record-breaking deals, such as the $28.2 million sale of Catch Miami Beach and a $38.25 million sale of restaurant spaces within SLS Lux Brickell and Dua Miami Hotel, highlighting his impact on the hospitality-driven transactions in the region.