The South Florida Agent Magazine is asking real estate professionals to share what their clients think about new-construction homes. Published Aug. 7, 2026, the survey focuses on buyer concerns, builder incentives and the influence of a developer’s reputation in purchase decisions.
Key takeaways
The survey is designed to gather practical feedback from agents who work with clients considering newly built homes. It focuses on three central questions:
- What concerns matter most to buyers evaluating new construction?
- Which incentives are most persuasive during the sales process?
- How important is a builder’s reputation to a client’s decision?
Why the survey matters
New construction can offer buyers modern layouts, updated systems and the opportunity to personalize certain features. At the same time, the process may involve construction timelines, upgrade costs, warranty questions and uncertainty about the surrounding community.
Those factors can shape how buyers evaluate a project beyond its floor plan or asking price. Feedback from real estate professionals may help identify the issues that most often influence clients before they commit.
Incentives are a key consideration
Builder incentives can take several forms, including financing support, closing-cost assistance, upgrades or price concessions. The survey seeks to determine which benefits clients value most, offering a clearer picture of how incentives affect buyer interest.
Understanding that distinction is useful for agents advising clients and for builders seeking to make their offerings more competitive. An incentive that appears attractive in advertising may not address a buyer’s biggest financial or practical concern.
Reputation can influence buyer confidence
A builder’s track record may be especially important when buyers are committing to a home that is still under construction. Clients may consider the company’s history, construction quality, communication practices and responsiveness after closing.
The survey asks agents to assess how heavily reputation weighs in their clients’ decisions. That perspective can help clarify whether buyers prioritize an established name or focus more on factors such as price, location and available features.
Agents are invited to participate
The survey is intended for professionals with clients interested in new construction. Their responses can provide a market-level snapshot of buyer sentiment and highlight recurring questions that arise during the sales process.
Because the survey is gathering opinions rather than reporting completed results, it does not yet identify a leading concern or the most effective incentive. Its findings will depend on participation from agents familiar with this segment of the housing market.