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Florida Real Estate Wire - Real Estate News > Florida Real Estate Market > Naples Real Estate Market Dominated by Baby Boomers’ $70 Billion Holdings

Florida Real Estate Market

Naples Real Estate Market Dominated by Baby Boomers’ $70 Billion Holdings

August 4, 2025
Naples skyline with waterfront properties.
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Baby boomers are significantly impacting the Naples real estate market, holding an estimated $70 billion in property value. This demographic, defined as individuals aged 65 and older, constitutes a substantial portion of Naples’ homeowner base, drawn by the area’s luxurious coastal lifestyle and abundant outdoor activities. The median home value in Naples currently stands at $749,000, reflecting the desirability and investment potential of this sought-after location.

Baby Boomers’ Real Estate Dominance

Baby boomers, a generation known for its significant economic influence, are making a substantial mark on the U.S. real estate landscape. Nationally, this demographic holds an impressive nearly $18 trillion in real estate assets. A recent study highlights that Naples, Florida, is a particularly strong hub for this generational wealth, with baby boomers owning approximately $70 billion worth of property in the area.

Naples: A Booming Retirement Destination

  • Fifty-seven percent of homeowners in Naples are baby boomers.
  • The city’s appeal lies in its luxurious coastal living and numerous outdoor recreational opportunities.
  • The median home value in Naples is $749,000.

This concentration of wealth and ownership by the baby boomer generation underscores Naples’ status as a prime destination for retirement and investment, driven by its attractive lifestyle offerings and robust property market.

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