HomeServices of America has appointed Lane McCormack as the new president of Berkshire Hathaway HomeServices Beach Properties of Florida. McCormack, a seasoned real estate executive with over 28 years of experience, steps into the role, bringing a wealth of knowledge in brokerage growth, operations, and luxury real estate.
Key Takeaways
- Lane McCormack appointed president of Berkshire Hathaway HomeServices Beach Properties of Florida.
- McCormack brings over 28 years of real estate industry experience, including leadership roles at Ansley Real Estate and within the HomeServices of America network.
- Her appointment facilitates Jimmy Burgess’s transition to focus full-time on his role as Chief Coaching Officer for HomeServices of America.
A New Chapter for Florida Coastal Real Estate
McCormack joins Berkshire Hathaway HomeServices Beach Properties of Florida after a successful seven-year tenure at Ansley Real Estate/Christie’s International Real Estate, where she most recently served as CEO and qualifying broker. During her time there, she was instrumental in expanding the brokerage’s market presence and operations, particularly within the competitive luxury housing sector.
Chris Kelly, CEO of HomeServices of America, expressed confidence in McCormack’s leadership, stating, “Lane is a dynamic and visionary leader whose experience and reputation in the luxury space makes her uniquely suited to lead Beach Properties of Florida. Her ability to grow organizations, develop talent and deliver exceptional results aligns perfectly with our long-term strategy and commitment to excellence.”
Deep Industry Roots and Future Vision
McCormack’s career includes significant leadership positions within the HomeServices of America network, such as managing broker at Prudential Georgia Properties (now Berkshire Hathaway HomeServices Georgia Properties) and senior vice president and managing broker at Harry Norman, REALTORS®. Her commitment to the industry is further evidenced by her past role as president of the Atlanta REALTORS® Association and recognition among the Atlanta Business Chronicle’s Most Admired CEOs in 2023.
Known for her focus on coaching, collaboration, and professional development, McCormack has a proven track record of fostering high-performing sales cultures and supporting long-term agent growth. She expressed her enthusiasm for returning to HomeServices of America, stating, “I am honored to return to HomeServices of America and lead Berkshire Hathaway HomeServices Beach Properties of Florida. This organization has an incredible reputation, and I look forward to working alongside our talented professionals to build on that legacy, grow our presence in the luxury coastal market and support our agents in achieving new levels of success.”
Leadership Transition
McCormack’s appointment also allows for a strategic leadership shift within HomeServices of America. Jimmy Burgess, who previously led Berkshire Hathaway HomeServices Beach Properties of Florida, will now dedicate his full attention to his role as Chief Coaching Officer for HomeServices of America. In this capacity, he will continue to spearhead coaching and agent development initiatives across the company’s national network. Burgess will remain involved with BHHS Beach Properties of Florida in the capacity of Chairman.
Sources
- HomeServices Appoints Lane McCormack President of Berkshire Hathaway HomeServices Beach Properties of Florida
— RISMedia, RISMedia. - Ansley Real Estate’s Lane McCormack to take new role in Florida, The Business Journals.
- Lane McCormack named president at BHHS Beach Properties of Florida, HousingWire.