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Home»Florida News by Region»Broward County Florida»Florida Real Estate Navigates Dynamic Shifts: Strategic Moves, Legislative Wins, and AI Integration
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Florida Real Estate Navigates Dynamic Shifts: Strategic Moves, Legislative Wins, and AI Integration

July 11, 2025
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Florida’s real estate landscape is undergoing significant transformation, marked by strategic team realignments, a strong legislative push for affordability and property owner rights, and a growing emphasis on integrating artificial intelligence into daily operations. These shifts reflect a dynamic market adapting to new technologies, evolving regulations, and changing client needs.

Strategic Moves and Expansions in South Florida

The South Florida real estate market is seeing notable shifts with key players making strategic moves to enhance their reach and capabilities.

  • The Korman Group Joins Compass: The Korman Group, led by Michael Korman, has transitioned its independent brokerage to Compass. This move aims to combine the group’s boutique approach with Compass’s national scale and technology. The Korman Group, which has completed over $400 million in sales since 2019, will operate primarily out of Compass’s Boca Raton office, with additional presence in Fort Lauderdale, Palm Beach, and Jupiter. Key team members joining Korman include Grant Winters-Gullo, Maggie Sarubbi, Brianna Lombardo, Dustin Opalka, and Anthony Paolini.
  • Side Expands Florida Presence: Side, a real estate technology company, has appointed Caroline Carrara and Aaron Drucker as managing brokers for Florida. Based in Fort Lauderdale and Miami respectively, Carrara and Drucker will support Side’s partner brokerages across the state, helping them grow their businesses and build lasting legacies.

Legislative Victories and Housing Initiatives

Florida’s real estate associations have achieved significant legislative successes, benefiting property owners and promoting housing affordability.

  • Elimination of Business Rent Tax: The MIAMI Association of REALTORS® and Florida REALTORS® successfully advocated for the elimination of Florida’s business rent tax, a measure expected to save Floridians $900 million annually. Florida was previously the only state to impose a sales tax on commercial rents.
  • Affordable Housing Funding: Major funding has been secured for affordable housing initiatives:
    • Hometown Heroes Housing Program: An additional $50 million has been allocated to this program, which has helped over 20,000 Floridians purchase their first homes since 2021. The program offers up to $35,000 in down payment assistance for eligible full-time workers.
    • State Housing Initiatives Partnership (SHIP): This program, providing down payment and closing-cost assistance, will receive $163.8 million.
    • State Apartment Incentive Loan (SAIL): This program, supporting affordable rental housing development, will receive $71.2 million.
  • Condo Reform and Anti-Squatter Laws: Governor Ron DeSantis signed bills extending deadlines for condo assessment payments and strengthening property owners’ rights against squatters. New laws allow for expedited eviction procedures and criminal charges for unauthorized occupants.

Embracing Artificial Intelligence in Real Estate

The Florida Realtors Convention is highlighting the increasing role of Artificial Intelligence (AI) in the real estate sector.

  • AI-Focused Sessions: The convention, scheduled for August 25-26, will feature multiple sessions on AI, covering topics such as:
    • Leveraging YouTube and AI for business growth.
    • Repurposing content across digital platforms using AI.
    • Boosting leads, clients, and efficiency with AI-powered tools.
    • Utilizing ChatGPT for lead generation, marketing, and client communication.
  • Ethical AI Adoption: The sessions will also address ethical considerations and best practices for responsible AI integration in daily business operations.

Key Takeaways

  • The Florida real estate market is experiencing significant consolidation and expansion, with major teams joining larger brokerages and new leadership roles being established.
  • Legislative efforts have yielded substantial benefits for property owners, including tax relief and increased funding for affordable housing.
  • Artificial intelligence is rapidly becoming an indispensable tool for real estate professionals, with a strong emphasis on education and ethical application.

Sources

  • The Korman Group joins Compass in Boca Raton, South Florida Agent Magazine.
  • Dive Into AI at Florida Realtors Convention, | Florida Realtors.
  • Side hires managing brokers for Florida, South Florida Agent Magazine.
  • MIAMI REALTORS® scores major legislative victories for South Florida property owners, South Florida Agent Magazine.
  • Top Florida real estate team signs on with Compass, HousingWire.

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