The Florida Panthers: Fueling Economic Growth in South Florida

The remarkable transformation of the Florida Panthers from an underperforming NHL franchise to two-time Stanley Cup champions has sparked an economic resurgence across South Florida. As the Panthers thrive, so too do tourism numbers, local investments, and real estate values, particularly in Fort Lauderdale and its neighboring areas. This surge presents a golden opportunity for savvy investors looking to benefit from a region revitalized by sports.

Attendance Surge Sparks Economic Momentum

Since their triumphant 2022 Stanley Cup victory, the Florida Panthers have skyrocketed in popularity, averaging an impressive 19,181 attendees per game during the 2024-25 NHL season—ranking third in the league. Notably, the team achieved a milestone by selling out all season tickets for the first time, with season-ticket equivalents capped at 15,000. The forecast indicates over 70% of home games will fully sell out. This enthusiastic support is indicative of a broader cultural renaissance in the region.

The economic influence of the Panthers is profound. The 2023 Stanley Cup Finals alone contributed over $100 million to Broward County’s economy, according to the Fort Lauderdale Downtown Development Authority. Additionally, Visit Lauderdale predicts a boost of $30 million in tourism revenue by 2025, even before hosting Stanley Cup Finals games. Hotels adjacent to the recently redeveloped IcePlex—a 144,000-square-foot facility for hockey and community events—reported a staggering 30-40% increase in occupancy rates, while ticket resale prices for regular-season games surged by 46.7% compared to pre-2022 levels.

The IcePlex: A Catalyst for Urban Revitalization

The Panther’s investment of $65 million in redeveloping the IcePlex in Holiday Park provides a prime example of community-focused real estate strategy. This cutting-edge facility, which features recreational ice rinks, a concert venue, and the renovated War Memorial Auditorium, has transformed a previously neglected area into a vibrant, year-round hub.

The implications of the IcePlex’s success are twofold:

• Direct Real Estate Lift: Properties close to the IcePlex, particularly apartments in the Holiday Park district, have seen rental prices climb by 15-20% since 2020. Families and young professionals are eager to move to this desirable area, driven by proximity to entertainment and hockey amenities.
• Commercial Growth: The IcePlex has spurred a boom for local businesses. Restaurants and bars within a mile of the facility report revenues 20-30% higher on game days and playoff weekends.

This thriving economy reflects broader trends in Fort Lauderdale, where economic output reached $35 billion in 2023—a remarkable increase of $6 billion since 2019. The city’s $350 million park enhancement initiative, which includes upgrades to Las Olas Boulevard and the Riverwalk, has further enhanced the region’s appeal.

Investment Opportunities: Where to Look

Investors should consider the following high-potential areas:

• Multifamily Housing Near the Arena: The influx of transient fans creates a robust demand for short-term rentals. Properties within a one-mile radius of Amerant Bank Arena boast occupancy rates nearing 95% during playoff season.
• Hospitality Sector: Hotels and motels in the Fort Lauderdale-Sunrise corridor, particularly near the IcePlex, benefit from an influx of out-of-town fans during games. Established chains such as Hyatt Place and Marriott have expanded their presence here.
• Retail and Entertainment Spaces: With the growing fanbase, niche businesses such as sports memorabilia shops and themed restaurants will thrive. Events at the IcePlex, like concerts and family nights, drive consistent foot traffic.

Risks and Considerations

• Overreliance on Hockey:
  South Florida’s economy should not depend solely on the Panthers’ performance. Investors are encouraged to diversify by pairing hockey-centric assets with a broader regional focus.

• Supply-Side Constraints:
  High demand juxtaposed against limited land availability in downtown Fort Lauderdale could keep housing prices elevated, presenting potential challenges for investors.

Conclusion: A Hockey-Driven Bull Market

The Florida Panthers have reshaped South Florida into a hockey-centric destination with promising growth prospects for real estate and hospitality sectors. The team’s commitment to community investments and its estimated worth of $1.35 billion as of 2025 point towards a sustainable, long-term trend.

For investors, the message is straightforward: seize the opportunities presented by the hockey boom. Properties near the arena, the IcePlex, and the revitalized core of downtown Fort Lauderdale are primed to capitalize on an enthusiastic fanbase that now numbers over 1 million.

Investment Takeaway: Focus on multifamily and hospitality assets within Fort Lauderdale’s hockey corridor. The success of the Panthers is not merely a sporting tale—it’s an economic strategy for the future.