Douglas Elliman Development Marketing has been appointed as the exclusive sales and marketing agent for The Berkeley Palm Beach, a new luxury high-rise development. The project, spearheaded by developer Al Adelson, is slated for a 2028 debut and has already achieved significant pre-sales, with over 20% of its residences sold.
Key Takeaways
- Douglas Elliman Development Marketing will handle sales for The Berkeley Palm Beach.
- The project is a 25-story luxury tower featuring 193 residences.
- It is scheduled to launch in 2028 and is already over 20% sold.
- The development aims to set a new standard for high-rise living in Palm Beach.
A New Standard in Luxury Living
The Berkeley Palm Beach, located at 550 Australian Avenue in the Clear Lake District, is set to redefine luxury high-rise living. The 25-story tower will offer 193 exclusive residences, designed to provide an unparalleled living experience. Developer Al Adelson expressed his confidence in Douglas Elliman’s capabilities, stating, "With The Berkeley Palm Beach, our goal is to elevate high-rise living once again, just as we did with The Bristol." He further added, "Douglas Elliman understands this market, this buyer, and the standard of excellence The Berkeley represents. Their leadership and depth in the luxury segment make them the ideal partner as sales progress."
Project Details and Market Position
The selection of Douglas Elliman Development Marketing underscores the project’s commitment to reaching discerning buyers in the luxury real estate market. The development’s prime location in Palm Beach, coupled with its ambitious design and amenities, positions it as a highly desirable address. The early success in sales, with over 20% of units already under contract, indicates strong market demand and buyer confidence in the vision for The Berkeley Palm Beach. The project aims to emulate the success of Adelson’s previous high-rise development, The Bristol, setting a benchmark for future luxury residential towers.