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Bambi Baby Sets Sights on the Big Apple with First NYC Store

October 19, 2025
Bambi Baby store exterior with colorful merchandise.
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National baby furniture retailer Bambi Baby is expanding its footprint by opening its inaugural New York City store in the vibrant Ladies’ Mile District of Manhattan. The new location will offer a wide array of nursery essentials, from cribs and strollers to car seats and bedding, catering to expectant and new parents across the metropolitan area.

Key Takeaways

  • Bambi Baby will open its first New York City store.
  • The new location is situated in the Ladies’ Mile District in Chelsea, Manhattan.
  • The store will occupy 900 square feet on the ground floor and 8,500 square feet on the lower level.

A Prime Location for Parents

Bambi Baby has chosen a significant location for its New York City debut, leasing space at 655 Sixth Avenue. This prime spot in the historic Ladies’ Mile District, within the Chelsea neighborhood, offers excellent accessibility for families throughout the greater New York City area. The retailer will utilize 900 square feet of ground-floor retail space, complemented by an additional 8,500 square feet on the lower level, providing ample room for its extensive product selection.

Strategic Expansion into Manhattan

The decision to establish a flagship store in New York City marks a major milestone for Bambi Baby. Jordan Kaplan, part of the CBRE team that represented Bambi Baby, expressed enthusiasm for the chosen location. "Bambi Baby wanted to open its first flagship location in New York City, and the historic Ladies Mile District in the heart of Chelsea made perfect sense," Kaplan stated. He further highlighted the strategic advantages of the site, noting its incredible location and ease of access, which are expected to be a significant draw for families in the region.

Expert Representation in the Deal

The transaction involved skilled real estate professionals from both sides. The CBRE team, including Jordan Kaplan, Jessica Tauber, and Eric Gelber, represented Bambi Baby in securing the lease. The landlord, United American Land, was represented internally by Jack Laboz, Aric Trakhtenberg, and Ravi Idnani of Newmark, underscoring the collaborative effort that led to this significant retail opening.

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