Playboy is moving its global headquarters to Miami Beach, marking a significant shift for the iconic lifestyle brand. The company has signed a lease for new offices in the Rivani Miami Beach building, signaling a new chapter for the brand.
A New Chapter in Miami Beach
Playboy’s decision to relocate its global headquarters to Miami Beach signifies a strategic move to a vibrant and culturally influential city. The company has secured office space in the Rivani Miami Beach building, situated conveniently near Lincoln Road. This relocation is part of a broader vision to create world-class content and experiences that resonate on a global scale.
Expanding Horizons with New Ventures
Beyond the new headquarters, Playboy is set to launch a new Playboy Club in Miami Beach in collaboration with a prominent hospitality group. This establishment will feature a restaurant and an exclusive members-only area, drawing inspiration from the legendary Playboy Mansion. Furthermore, the move includes the establishment of content studios in Miami Beach, which will serve as the hub for the brand’s podcasts, photography, and various other media initiatives.
Official Statements on the Move
Ben Kohn, CEO of Playboy, Inc., expressed enthusiasm for the relocation, stating, "Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy’s next chapter." He highlighted Miami Beach’s vibrant atmosphere, pro-business environment, and quality of life as key factors in the decision, emphasizing its suitability for employees and the company’s future growth.
Joseph Magazine, Commissioner of the City of Miami Beach, welcomed the move, noting, "As Miami Beach continues to establish itself as one of the premier cities in the world to live, work, and conduct business, we are thrilled to welcome Playboy’s global headquarters." He anticipates that the relocation will generate a substantial number of well-paying jobs and reinforce the city’s commitment to fostering innovation, cultural vitality, and economic growth.
Key Takeaways
- Playboy’s global headquarters is relocating to Miami Beach.
- New offices will be located in the Rivani Miami Beach building.
- A new Playboy Club, featuring a restaurant and members-only space, is under development.
- Content studios for podcasts and photography will be established in Miami Beach.
- The move is expected to create significant job opportunities in the city.