Florida Realtors are at the forefront of integrating artificial intelligence into real estate practices and championing significant legislative victories. From empowering real estate professionals with AI tools to advocating for critical housing and property rights policies, the organization continues to shape the industry’s future and support its 238,000 members across the state.
AI Takes Center Stage at Florida Realtors Convention
Artificial intelligence is no longer a futuristic concept but a present-day tool revolutionizing real estate. The 2025 Florida Realtors Convention & Trade Show, held on August 25-26 in Orlando, featured extensive sessions dedicated to AI, offering practical insights and strategies for real estate professionals. Key AI-focused sessions included:
- YouTube and AI – The Ultimate Growth Formula for Business Success: Led by Abhi Golhar, this session focused on leveraging YouTube and AI for enhanced brand presence, lead generation, and revenue.
- Repurpose Revolution – Maximize Your Real Estate Content Across Every Digital Platform: Jackie Sinclair guided attendees on using AI to repurpose content efficiently across various social media platforms.
- AI-Powered Real Estate – Boosting Leads, Clients and Efficiency: Abhi Golhar returned to present a five-step framework for integrating AI tools into business operations, covering marketing automation and predictive analytics.
- ChatGPT Strategies to Dominate Lead Gen, Marketing and Client Communication: Cheryl Knowlton demonstrated practical ChatGPT applications for Realtors, emphasizing ethical and compliance considerations.
Attendees also had the opportunity to consult with Kevin Hawkins, editor of REAL AI, at the Tech Helpline booth for expert tips.
Legislative Triumphs and Public Policy Leadership
Florida Realtors achieved significant legislative victories during the 2025 Legislative Session, benefiting property owners and the real estate profession. These successes were spearheaded by the organization’s robust advocacy efforts, now led by Trey Goldman, the new Senior Vice President of Public Policy. Goldman, with his extensive legal and legislative background, oversees all legislative and regulatory advocacy for the association.
Key legislative wins include:
- Total Elimination of Florida’s Business Rent Tax (BRT): This provides an additional $900 million in tax relief for businesses.
- Increased Funding for Housing Programs:
- $50 million for the Hometown Heroes Housing Program.
- $280 million in new funding for the My Safe Florida Home (MSFH) program.
- $385 million for state and local affordable housing programs, including SHIP and SAIL.
- Water Quality and Restoration: Over $1.5 billion allocated for Everglades restoration, water quality grants, and flood/sea level rise initiatives.
- Enhanced Transparency in Condominium Transactions: New requirements for condominium associations to include approved BOD meeting minutes on their websites and extended buyer’s right to cancel contracts.
- Protection Against Squatters: Easier removal processes for squatters from both vacation rentals and commercial properties.
- Improved Landlord-Tenant Communication: Allowing electronic notices for rental agreements with mutual consent.
- Increased Flood Risk Transparency: Requiring landlords and developers to provide flood disclosures to tenants and prospective purchasers.
Leadership Recognition
Margy Grant, CEO of Florida Realtors, was recognized for the second consecutive year as one of HousingWire’s 2025 Women of Influence. This honor acknowledges her significant contributions to the housing industry, including her leadership in advancing technology platforms like Tech Helpline and Form Simplicity, and her pivotal role in advocacy efforts that protect property rights and promote the real estate profession.
Sources
- Dive Into AI at Florida Realtors Convention, | Florida Realtors.
- Florida Realtors CEO Earns HousingWire Honors, | Florida Realtors.
- 2025 Legislative Final Report | Florida Realtors, | Florida Realtors.
- Leveraging AI in Real Estate, | Florida Realtors.
- Trey Goldman to lead public policy efforts at Florida Realtors, Florida Politics.