Bugatti is bringing its name from the hypercar market to Miami’s waterfront with plans for a 60-story residential tower in Brickell. The proposed $650 million project would include 183 homes and four signature penthouses, adding another automotive-branded development to a city increasingly associated with luxury residences tied to global brands.
Key takeaways
The proposed Bugatti Residences Miami is planned for a riverfront site in Brickell, with sales expected to begin in the first half of 2027. Project partners have not announced prices, apartment sizes or a completion date.
- The tower is planned for 75 SW Miami Avenue Road, along the Miami River.
- Prosper Group and Belgium’s Versluys Group are developing the project.
- Brandon Haw Architecture is designing the building, with interiors by Yabu Pushelberg.
- Rhodium has been named the exclusive residential operating partner.
A riverfront development in Brickell
The project would rise on one of Brickell’s remaining waterfront parcels, with more than 300 feet of frontage on the Miami River and views toward Biscayne Bay. The 60-story building is planned to contain 183 residences, including four penthouses. Its developers have put the project’s value at $650 million.
Prosper Group, led by CEO Jay Roberts, is working with Belgium-based Versluys Group on the development. The design team includes Brandon Haw Architecture and interior-design firm Yabu Pushelberg. Rhodium, a luxury residential operator backed by Monaco’s royal family, is expected to provide services including butler-style assistance.
Bugatti’s expansion into branded residences
The Miami project marks Bugatti’s first residential development in the United States, but not its first globally. The automaker announced Bugatti Residences by Binghatti in Dubai in 2023. That planned tower includes 182 homes, among them 11 penthouses, and is expected to be completed in 2027. Some residences there are designed with private pools or wellness spaces; penthouses include private car elevators, according to the project information.
The broader concept of branded residences links a home to a luxury company’s identity and, in some cases, services. Bugatti’s Miami plan follows other car-branded developments in the region, including Mercedes-Benz Places in Brickell, Aston Martin Residences in downtown Miami, Porsche Design Tower and Bentley Residences in Sunny Isles Beach, and Pagani Residences in North Bay Village.
Sales and project details remain pending
Sales for Bugatti Residences Miami are expected to launch in the first half of 2027. The developers have not yet disclosed unit dimensions, prices or a construction completion schedule, leaving key details for prospective buyers unresolved. The project’s eventual delivery and market reception will help determine how successfully the automaker’s design identity translates into a new waterfront address.
Sources
- Bugatti plans $650M, 60-story condo tower in Brickell | Miami, IslanderNews.com.