Fast-growing personal care brand Athena Club has announced a significant expansion of its New York City headquarters, relocating to a larger space at 140 Broadway in Downtown Manhattan. This move underscores the company’s rapid ascent and ambitious growth projections.
Key Takeaways
- Athena Club has leased 11,857 square feet on the 44th floor of 140 Broadway.
- The company experienced triple-digit growth in 2025 and anticipates exceeding $100 million in sales for 2026.
- This expansion signifies a transition from startup phase to a major player in the personal care market.
Strategic Relocation for Growth
Athena Club, known for its rapid expansion and increasing market presence, has secured an 11,857-square-foot office lease at the prestigious 140 Broadway address. This move represents a substantial upgrade from their previous headquarters at 915 Broadway. The company’s impressive trajectory, marked by triple-digit growth in 2025 and projected sales surpassing $100 million in 2026, necessitated this larger, more strategic location.
Charles Desmarais, co-founder and co-CEO of Athena Club, expressed enthusiasm about the move, stating, "We’ve gone from startup to a brand that sells a product every six seconds in the U.S. 140 Broadway is built for what that kind of growth demands next." This sentiment highlights the building’s suitability for supporting the company’s continued expansion and operational needs.
A Modernized Workspace
The new headquarters will occupy the 44th floor of 140 Broadway, offering a modern and well-equipped environment. The building itself has recently undergone a significant capital improvement program. These enhancements include a completely reimagined lobby and the addition of a new tenant amenity center, providing an upgraded experience for Athena Club’s growing team.
Transaction Details
The lease negotiation was handled by a CBRE team, comprising Alex Leopold and Connor DeSimone, who represented Athena Club. The building’s ownership, Union Investment Real Estate, was represented by Newmark. 140 Broadway has been a part of Union Investment’s UniImmo: Europa open-ended real estate fund’s portfolio since 2004, indicating a stable and well-established ownership.