HomeServices of America has announced the appointment of Lane McCormack as the new President of Berkshire Hathaway HomeServices Beach Properties of Florida. McCormack, a seasoned real estate executive with over 28 years of experience, steps into the role, bringing a wealth of knowledge in luxury real estate and brokerage leadership.
Key Takeaways
- Lane McCormack appointed President of Berkshire Hathaway HomeServices Beach Properties of Florida.
- McCormack brings over 28 years of real estate industry experience, including significant luxury market expertise.
- She previously served as CEO and qualifying broker at Ansley Real Estate/Christie’s International Real Estate.
- Jimmy Burgess transitions to focus full-time on his role as Chief Coaching Officer for HomeServices of America.
A New Leader for Coastal Luxury
Lane McCormack’s appointment marks a significant leadership transition for Berkshire Hathaway HomeServices Beach Properties of Florida. The brokerage specializes in luxury and coastal properties along Northwest Florida’s scenic coastlines, from the Forgotten Coast to the Emerald Coast. This region has remained a strong market, attracting second-home buyers, investors, and those seeking to upgrade their residences, even amidst broader market cooling.
Proven Experience and Vision
McCormack joins Beach Properties of Florida with an impressive background. For the past seven years, she served as CEO and qualifying broker at Ansley Real Estate/Christie’s International Real Estate, where she was instrumental in scaling operations and enhancing the firm’s presence in the luxury segment. Chris Kelly, CEO of HomeServices of America, expressed confidence in McCormack’s abilities, stating, "Lane is a dynamic and visionary leader whose experience and reputation in the luxury space makes her uniquely suited to lead Beach Properties of Florida." He further highlighted her alignment with the company’s strategy for growth and excellence.
A Return to HomeServices
This appointment represents a return to the HomeServices of America network for McCormack. Previously, she held several senior leadership positions within the organization, including managing broker at Prudential Georgia Properties (now Berkshire Hathaway HomeServices Georgia Properties) and senior vice president and managing broker at Harry Norman, Realtors. Her extensive experience also includes serving as president of the Atlanta REALTORS® Association and being recognized among the Atlanta Business Chronicle’s Most Admired CEOs in 2023.
Leadership Transition and Future Focus
McCormack’s new role also facilitates a strategic shift for Jimmy Burgess, the former president of BHHS Beach Properties of Florida. Burgess will now dedicate his full attention to his role as Chief Coaching Officer of HomeServices of America. In this capacity, he will focus on developing and implementing coaching initiatives across the company’s national network of brokerages and franchisees. Burgess will continue to contribute to BHHS Beach Properties of Florida in his capacity as Chairman.
McCormack expressed her enthusiasm for the new position, stating, "I am honored to return to HomeServices of America and lead Berkshire Hathaway HomeServices Beach Properties of Florida. This organization has an incredible reputation, and I look forward to working alongside our talented professionals to build on that legacy, grow our presence in the luxury coastal market and support our agents in achieving new levels of success."
Sources
- Lane McCormack named president at BHHS Beach Properties of Florida, HousingWire.
- HomeServices Appoints Lane McCormack President of Berkshire Hathaway HomeServices Beach Properties of Florida
— RISMedia, RISMedia. - HomeServices of America Names Lane McCormack President of Berkshire Hathaway HomeServices Beach Properties of
Florida, citybiz.